Mikhalkov Konchalovsky and decided to create a competitor to Western fast food – RBC

Nikita Mikhalkov and Andrei Konchalovsky

Photo: RIA Novosti

Nikita Mikhalkov and Andrei Konchalovsky sent to Russian President Vladimir Putin a letter in which they asked to assist in the creation of a national network of public catering – cafes, caterers under the brand “eat at home!”. This writes “Kommersant” with reference to the text of a letter dated March 16, at the disposal of the publication.

«The goal of this project – to promote import substitution and the creation of an alternative to Western fast food networks,” – said in the letter. Investments to launch the project directors estimated at 971.8 million rubles., To recoup these costs are calculated to 4.8 years.

The brand “eat at home!” Belongs to the wife Konchalovsky – actress and TV presenter Julia Vysotsky, which is proposed make the face of the new network. Cooking “eat at home!” Proposed in the format of small shops, combined with a cafe. In this case, cooking will take place at the regional commercial kitchens and menus on 30-40% will consist of regional products.

The authors of the initiative suggest that the factory-kitchen will supply power social institutions, including children homes and boarding schools. Pilot projects they propose to implement in Moscow and Kaluga regions.

«Taking into account the socio-political nature of the project & lt; … & gt; Please instruct the implementation of the project “Let’s eat at home!” to the government of the Russian Federation “, – said in a letter to the directors.

According to the newspaper, March 24. Putin instructed Deputy Prime Minister Arkady Dvorkovich” consider and support in the context of solving the problems of import substitution ” project worked with the regions. Citing a source in the government publication says that today a meeting recorded in Dvorkovich on this issue with representatives of the Ministry of Economy, Industry and Trade, Ministry of Agriculture, Administration of Moscow and Kaluga regions.

The press service of the Moscow office of McDonald`s the publication said they did not fear the emergence of a competitor. “The market power in Russia a great potential for development”, – quotes the edition of his companion.