According to RBC’s press secretary Arcadia Dvorkovich Aliyah Samigullina , as requested by the President, Vice-Prime Minister held a meeting on the project “Let’s eat at home!”. Presented the project at a meeting of Andrei Konchalovsky, a government official told RBC.
According to the letter to President Vladimir Putin signed “People’s Artist of Russia Andrei Konchalovsky and People’s Artist of Russia Nikita Mikhalkov” (RBC reviewed with the text of the letter), plans to build two factories, kitchens, 41 restaurants and 91 point of sale of finished products. Payback period – 4.8 years. Estimated investment in the project – 971.8 million rubles.
According Samigullina, the meeting discussed the parameters of the project, involving the creation of a network of cafes, caterers, which will use environmentally friendly products. “It was confirmed that the project does not require budgetary support. The project will be eligible to participate in the existing mechanisms to support small and medium-sized businesses in the general procedure. As with other similar projects, regions will interact with the initiators of “eat at home!” To determine favorable conditions for the implementation of this project, “- says Samigullina .
On meeting it was decided that the funding for the project will take place on the program to support small and medium-sized enterprises under the scheme 30 to 70: 30% of the initial cost of the project will be to find an investor, 70% (680.3 million rubles). finance bank under Agency safeguards credit guarantees (ACS). At a meeting with Arkady Dvorkovich discussed that the creditor bank may be Sberbank, told RBC government official.
In the Savings Bank declined to comment.
In the ACS documents to support the project has not yet been reported, but it is ready to support the company and Mikhalkov Konchalovsky. “The Agency loan guarantees heard about this initiative and are ready to explore the option to guarantee support for the project, in case if the request goes – said RBC representative of the agency. – Together with the regional organization guarantee ACG is ready to provide security to 70% of the volume of credit to SMEs ».
With the proposed financing scheme agreed by Andrei Konchalovsky, tells the source of RBC. According to him, the pilot project “Let’s eat at home!” Will be implemented in the Moscow and Kaluga regions. Regional representatives attended the meeting. “Apparently, the team realized regions, but also said that there is no money. Therefore, it was found such a scheme through the ACS, “- says the source of RBC.
The representative of Nikita Mikhalkov said that the director is not in Russia and in contact with him no opportunity. The representative Andrei Konchalovsky and Julia Vysotsky said that the comments on the topic of this project from them will not. General Director of “eat at home!” Evgeniy Stepanov declined to comment.
The State and Food
Food service with state support – a theme that has been repeatedly discussed by officials, and some even reached the stage of implementation.
in 1995 Government of Moscow Mayor Yuri Luzhkov opened network “Russian Bistro”, which was positioned as “Russian” McDonald’s “. As it turned out, 21% of the company, to develop the network, received Igor Malyshkov – son who headed the department of consumer market of Moscow government Vladimir Malyshkova. In 2005, the network has been fast 23 points in Moscow. At the same time it tried to pass under the control of the well-known restaurateur, co-owner of “Arpikom” Mikhail Zelman. As a result, the project has disappeared, unable to bear appeared on the market competition and managerial failures.
In 2004, the Moscow city government signed a decree on the development of the capital network “People’s Restaurants”: for five years the city had to appear 19 points of the new network, which would work on the principle of restaurants “Rake” and “Mu-Mu».
In 2008, Moscow Mayor Yuri Luzhkov has approved the concept of development network of children, youth cafes and multi-family leisure companies in Moscow.
In 2009, the network launched Rosrybolovstvo fish fast food “Ocean” in Moscow. It was planned that there will be a point in London, Berlin and Paris. “Only in Moscow Mayor (at the time – Yuri Luzhkov) did not return calls Head of the Federal Agency for Fisheries” – complained in an interview to “Rossiyskaya Gazeta” in January 2010, the then head of the department Andrey deadline. Was discovered a few points, but in September 2010 it became known about the closing of the first cafe “Ocean” in St. Petersburg. Organizers relied on vendors who supply disrupted.
In 2013, the Acting Head of the Department of Trade and Services of Moscow Alexei Nemeryuk said that the city is not enough restaurants, cafes and canteens, and presented a new concept of catering, according to which, in particular, we plan to open more schools with Moscow cuisine. However, the specific embodiment of the concept of money on in life was not provided.
The company “eat at home!” Manages projects wife of Andrei Konchalovsky – Julia Vysotsky. Vysotsky is the same name of a TV program on NTV, in her company includes cooking studio, online shop and two restaurants: “Julia’s Kitchen” and Food Embassy. According to SPARC, Vysotskaya owns 51% of shares of “eat at home!”, 39% owned by Andrei Mikhalkov, the remaining 10% of the producer and former director Andrei Konchalovsky Foundation Rima Shulgin. The company’s revenue in 2013 amounted to 58.5 million rubles., Net loss – 32 thousand. Rubles.
Before the crisis, price per square meter cafe equipment was about $ 3 thousand. Per 1 sq. of the total area, ie stationary institution for 50 square meters. m will cost about 7-8 million rubles., counts the executive director of the consulting company Restcon Andrei Petrakov. Factory kitchen of about 350 square meters. m, in his estimation, would cost $ 1.5 million (at current exchange rates – about 80 million rubles.). “Given the fact that most of the points – it’s not a cafe and cooking, theoretically enough money for the project,” – said Petrakov. In his view, room for another player in Moscow and Kaluga region is, however, given the crisis that balance supply and demand, take a significant share of the market will not be easy. Expert in the project only confuses payback period – 4.8 years: usually this period is 3-3.5 years, he said.
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